Meet Barry

Helping ambitious businesses build sales functions that deliver sustainable growth.

Sales has been at the heart of my career for over 25 years, but helping businesses grow through strong commercial leadership and collaboration has always been my real passion.

Throughout that time, I've led sales teams through growth, transformation and change, working with organisations ranging from ambitious SMEs to established international businesses. I've built teams, developed future leaders, improved sales processes and helped businesses create the structure, accountability and culture needed to deliver sustainable results.

One lesson has remained constant: lasting growth doesn't come from sales gimmicks or motivational speeches (although they do help at times!). It comes from clear leadership, effective coaching, robust processes and a commercial strategy that everyone understands and believes in.

That's why I founded SOLD Consultancy.

My goal is simple; to give growing businesses access to experienced sales leadership that delivers practical, measurable and lasting commercial impact.

  • Built, led and scaled high-performing sales teams across B2B and B2C markets, from ambitious SMEs to established international organisations.

  • Delivered sustainable commercial growth by combining strategic leadership with hands-on operational execution.

  • Developed future sales leaders through coaching, mentoring and creating cultures of accountability and continuous improvement.

  • Designed and implemented scalable sales processes that improve consistency, forecasting accuracy and commercial performance.

  • Partnered with Boards and senior leadership teams to align sales strategy with wider business objectives and long-term growth plans.

  • Led commercial transformation programmes, including CRM implementation, business intelligence reporting and organisational change.

  • Owned P&L performance and used data-led decision making to improve profitability, forecasting and operational efficiency.

  • Contributed to successful fundraising and investment initiatives, helping businesses secure the capital needed to accelerate growth, expansion and strategic transformation.

  • Delivered growth across multiple sectors and international markets, building teams and commercial strategies that produce measurable, lasting results.

How I’ve helped businesses grow

Highlights

  • Built and scaled sales teams from 5 to 23 people

  • 35% revenue growth (€12M → €16M) in an international business

  • 288% YoY revenue growth in a commercial waste division

  • 99.8% YoY revenue growth in a water retail division

  • 91% increase in acquisition retail fees and 48% increase in renewals

  • eNPS improved from 27 to 68

  • £4.2M secured through an Enterprise Investment Scheme (EIS) to support UK expansion.

  • 129% YoY sales growth in UK retail

  • Upsell conversion increased from 3% to 24%

Let's have a conversation.

Whether you're looking for an experienced Fractional Sales Director, interim leadership or support developing your commercial strategy, I'd be delighted to discuss how SOLD Consultancy can help. Fill out the contact form and I’ll drop you a line to organise a mutually convenient time for a call.